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Authenticity refers to being true to oneself, genuine, and sincere in one’s words, actions, and intentions. It involves living and...

Today, all of us are content creators – whether you are a business leader or a teenager. Our reputations, our enterprises, our causes are all affected by what we put out there. In communicating to our audience, we want our feed/reels to be memorable. So, how can we tell impactful stories in a way that is salient to one and all?